| Written by Mike Hartnett Published at 2008-11-20 12:18:19 Tagged: [General News] [Japan] [PlayStation 3] |
Sony has a new marketing campaign that's taking over the subways of Tokyo with some very interesting posters advertising the PS3 in Shibuya Station.
The PS3 ad says "Everyone awakens here."
The MGS4 ad says something like "Finish the MISSION to completion."
The SackBoy ad says "IMAGINATION that's learned from play."
The one with the girl holding a disc says "Beauty like a DREAM."
The one with the guy doing a mind meld with the controller might say "The PRide of exceeding super realism."
I have no idea what the poster with the guy in blue says. But is it even possible to hold a PlayStation 3 like that?
There was a White Knight poster too, but there were some little boys standing in front of it.
These ads/posters are pretty nice. Sony would be running a much tighter race here in the U.S. if they would actually, oh I don't know... ADVERTISE! They wouldn't have to advertise to the extent that they do in Japan, but just get something out there, and something that actually advertises their games rather than leaving it up to the viewers to decipher their ads.
[Source] [Share]
1 comment:
I kinda like that second last one with the girl holding the disc up...then again, I've always been a sucker for target practice, lol.
(Yep, my mind has successfully fallen into the gutter once again...oops! I mean, your's has if you're thinking what I'm thinking...I mean, no, I'm not thinking that...WHAT?)
[...walks away quietly...]